Information Technology Students

Public Information & Marketing

Marketing at Richland

Under the auspices of the Public Information division, the Marketing Department is the primary contact for the media. The division writes all press releases and news advisories for the College, and provides multimedia services.

The Marketing Department is also responsible for ensuring the College’s marketing materials convey a constructive and consistent brand image.

The Marketing Department has earned national and local recognition for the College with successful entries in the National Council for Marketing & Public Relations (NCMPR) and the Decatur Ad Club. The Marketing Department has twice won the coveted Gold Paragon Award from NCMPR. This award is NCMPR’s recognition of outstanding achievement in communications at community and technical colleges. It is the only national competition of its kind that exclusively honors excellence among marketing and public relation professionals at two-year colleges. Winners hail from large, multi-campus districts as well as small institutions, from large staffs with healthy budgets and from one-person shops with limited resources.

The Decatur Ad Club is an organization of the advertising community in Decatur, and hosts the annual Decagon Awards Ceremony. The Decagon Awards Ceremony is a celebration of the best and brightest creative minds in Central Illinois.

2010 Awards

2011 Awards

2012 Awards

Other Special Campaigns

Richland's "Life Goes On" Organ/Tissue Donor Campaign 2011

Process Mapping

In an effort to communicate internally as well as with the external staff and faculty served by Marketing, the Marketing Team has collaborated to produce process mapping flow charts. Creation of process maps allowed the entire team to establish, review, and improve what is happening daily and with annual projects, measure process efficiency, and to communicate the roles and responsibilities of the department with the College.

Usage and Style Guides

This style guide was developed to serve as a resource for those who create written and other creative materials targeted at external audiences. Use of the guide will result in more consistency of style in Richland’s publications and other communications. It is designed to provide:

  • answers to commonly asked questions related to writing about Richland Community College
  • key facts and information about the College, its programs, buildings, etc.,
  • helpful writing style and usage guidelines based on the Associated Press Stylebook, which is used extensively by the media and by publications of many types

Working with the Media

In order to maintain consistency and accuracy, and to ensure that members of the media speak with the most appropriate person, Richland Community College requests that all media inquiries begin with Public Information

Media Relations Contacts

Lisa M. Gregory
Executive Director of Public Information
(217) 875-7211, Ext. 480
lgregory@richland.edu

Contact Marketing

Marketing Office Location: W118A
Tracy Withrow
Marketing Coordinator
(217) 875-7211, ext. 212
twithrow@richland.edu

Jackie Hagan
Administrative Assistant
(217) 875-7211, ext. 213
jhagan@richland.edu

Executive Director of Public Information

The Executive Director of Public Information and Chief of Staff is an executive level position and serves as a member of the Executive Staff. This position serves as the College’s chief spokesperson responsible for the management of the President’s office and drives initiatives on behalf of the President. Identifies and manages critical issues that have a college wide impact and require the attention of the President and other senior staff. The Executive Director assists the President in coordinating Board of Trustee activities within the College, community, and district.

Freedom of Information Act

Contact the Office of Public Information

Lisa M. Gregory
Executive Director of Public Information and Chief of Staff
lgregory@richland.edu

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