Marketing at Richland

Richland's award winning Marketing Department is responsible for ensuring the College’s marketing materials convey a constructive and consistent brand image.

The Marketing Department has earned national and local recognition for the College with successful entries in the National Council for Marketing & Public Relations (NCMPR) and the Decatur Ad Club. The Marketing Department has twice won the coveted Gold Paragon Award from NCMPR. This award is NCMPR’s recognition of outstanding achievement in communications at community and technical colleges. It is the only national competition of its kind that exclusively honors excellence among marketing and public relation professionals at two-year colleges. Winners hail from large, multi-campus districts as well as small institutions, from large staffs with healthy budgets and from one-person shops with limited resources.

The Decatur Ad Club is an organization of the advertising community in Decatur, and hosts the annual Decagon Awards Ceremony. The Decagon Awards Ceremony is a celebration of the best and brightest creative minds in Central Illinois.

Process Mapping

In an effort to communicate internally as well as with the external staff and faculty served by Marketing, the Marketing Team has collaborated to produce process mapping flow charts. Creation of process maps allowed the entire team to establish, review, and improve what is happening daily and with annual projects, measure process efficiency, and to communicate the roles and responsibilities of the department with the College.

Usage and Style Guides

This style guide was developed to serve as a resource for those who create written and other creative materials targeted at external audiences. Use of the guide will result in more consistency of style in Richland’s publications and other communications. It is designed to provide:

  • answers to commonly asked questions related to writing about Richland Community College
  • key facts and information about the College, its programs, buildings, etc.,
  • helpful writing style and usage guidelines based on the Associated Press Stylebook, which is used extensively by the media and by publications of many types

Contact Marketing

Marketing Office Location: W118A
Tracy Withrow
Marketing Coordinator
(217) 875-7211, ext. 6212
twithrow@richland.edu

Jackie Hagan
Administrative Assistant
(217) 875-7211, ext. 6213
jhagan@richland.edu

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