BUS 245 - Integrated Marketing Communications
| Description: | BUS 245 includes coverage of the economic and social role of advertising, customer research, selection of advertising appeals, media decisions, and the creative process. Specific media to be studied are newspaper, magazine, radio, TV, direct mail, and outdoor advertising. Students will work on an advertising campaign during the semester. |
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| Credit hours: | 3-0-3 |
| Applicability towards graduation: |
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| Offered: | Spring |
Spring 2009 Offerings
| Course | Sec | Beg | End | Days | Instructor | Notes |
|---|---|---|---|---|---|---|
| BUS 245 | 01 | 1:00p | 2:15p | M,W | Gilbertz |
Business Courses
| Number | Title | Hours |
|---|---|---|
| BUS 100 | Business Fundamentals | 3-0-3 |
| BUS 101 | Hospitality & Tourism | 3-0-3 |
| BUS 102 | Teller Fundamentals | 2-0-2 |
| BUS 110 | Business Mathematics | 3-0-3 |
| BUS 121 | Purchasing & Product Identification | 3-0-3 |
| BUS 200 | Customer Service Fundamentals | 3-0-3 |
| BUS 220 | Cost Management | 4-0-4 |
| BUS 221 | Security & Loss Prevention | 3-0-3 |
| BUS 225 | Small Business Development | 3-0-3 |
| BUS 231 | Business Law Principles | 3-0-3 |
| BUS 232 | Business Law & Ethics | 3-0-3 |
| BUS 233 | Business Law for Entrepreneurs | 3-0-3 |
| BUS 240 | Marketing Fundamentals | 3-0-3 |
| BUS 245 | Integrated Marketing Communications | 3-0-3 |
| BUS 250 | Selling & Sales Management | 3-0-3 |
| BUS 255 | Principles of Banking | 3-0-3 |
| BUS 260 | Hospitality Nutrition | 3-0-3 |
| BUS 261 | Bar & Beverage Management | 3-0-3 |
| BUS 262 | Dining Room Management | 3-0-3 |
| BUS 263 | Catering & Banquet Management | 3-0-3 |
| BUS 280 | Strategic Decision Making | 3-0-3 |
| BUS 281 | Strategic Performance for Productivity | 3-0-3 |
| BUS 282 | Strategic Tax Management | 3-0-3 |
| BUS 283 | Finance & Insurance | 3-0-3 |
| BUS 290 | Work Experience Practicum & Seminar | 1-10-3 |
| BUS 295 | Workplace Simulation & Project | 1-10-3 |
