BUS 240 - Marketing Fundamentals

Description:BUS 240 is a fundamental course describing the business activities involved in product planning, pricing, promoting, and distributing want-satisfying goods and services. Other topics include market segmentation, consumer motivation and behavior, and legal influences. Marketing cases are used to illustrate current principles and techniques and to enhance development of managerial skills.
Credit hours:3-0-3
Prerequisite(s):completion of or concurrent enrollment in OT 119 or eligibility for ENGL 101
Applicability towards graduation:
  • Certificate or degree - All Certificates, AAS, ALS
  • Group requirement - Not Applicable
  • Area of concentration - Not Applicable
Offered:Offered in Fall.

Spring 2010 Offerings

CourseSecBegEndDaysInstructorNotes
BUS 240016:00p7:15pM,WStaff

Fall 2009 Offerings

CourseSecBegEndDaysInstructorNotes
BUS 240011:00p2:15pT,ThGilbertz

Business Courses

NumberTitleHours
BUS 100Business Fundamentals3-0-3
BUS 101Hospitality & Tourism3-0-3
BUS 102Teller Fundamentals2-0-2
BUS 110Business Mathematics3-0-3
BUS 121Purchasing & Product Identification3-0-3
BUS 200Customer Service Fundamentals3-0-3
BUS 220Cost Management4-0-4
BUS 221Security and Loss Prevention3-0-3
BUS 225Small Business Development3-0-3
BUS 228Global Topics in Business3-0-3
BUS 229Case Problems in Business3-0-3
BUS 230Negotiation3-0-3
BUS 231Business Law Principles3-0-3
BUS 232Business Law & Ethics3-0-3
BUS 233Business Law for Entrepreneurs3-0-3
BUS 240Marketing Fundamentals3-0-3
BUS 245Integrated Marketing Communications3-0-3
BUS 250Selling & Sales Management3-0-3
BUS 255Principles of Banking3-0-3
BUS 260Hospitality Nutrition3-0-3
BUS 261Bar & Beverage Mgmt.3-0-3
BUS 262Dining Room Management3-0-3
BUS 263Catering & Banquet Management3-0-3
BUS 280Strategic Decision Making3-0-3
BUS 281Strategic Performance for Productivity3-0-3
BUS 282Strategic Tax Management3-0-3
BUS 283Finance & Insurance3-0-3
BUS 290Work Exp Practicum & Seminar1-1-3
BUS 295Workplace Simulation & Project1-1-3